Elekta Radiation Therapy Couchtop Wins "red dot award: product design 2012"

Connexion selected by international panel among thousands of entries

Atlanta, GA United States — Wednesday, March 21, 2012

ATLANTA, March 21 /PRNewswire/ – Following an evaluation process lasting several days, a 30-member international panel selected Elekta’s Connexion™ couchtop to receive the red dot award: product design 2012 for its impressive design in the product category “Life Science and Medicine”, according to the panel. Creative designers and manufacturers from around the world submitted 4,515 designs to this renowned product competition.

The awarding of the internationally recognized quality label occurs on July 2, 2012, as part of the traditional red dot gala. An estimated 1,000 international guests from design, business, politics and the media will gather at the Essen Aalto-Theatre to celebrate the culmination of this year's competition. Connexion will then be exhibited for four weeks at the red dot design museum.

With a growing range of imaging and treatment techniques available, couchtops in radiation therapy need to be able to support different approaches without compromising patient set-up. With its unique modular design, Connexion removes the restrictions of a single couchtop, allowing the adaptation of the couch to each patient‘s needs. Building on Elekta’s choice in patient positioning solutions, Connexion offers clinics the flexibility to select the most appropriate couchtop providing personalized efficiency, and strengthening the ability to optimize treatment outcomes.

Professor Dr. Peter Zec, initiator and CEO of the red dot design award, remarked upon the high level of competition: “The premier products from a range of industries not only faced tough competition this year, but also the critical eye of the panel. The experts applied the highest standards when thoroughly examining, testing and evaluating each entry. The award-winners not only demonstrated an extraordinary design quality, but also showed that design is an integral part of innovative product solutions. At this high level, the winners of a red dot awards are able to considerably increase the potential for success in their respective markets.

The award-winning products in the red dot design museum
With more than 1,500 products on an area exceeding 4,000 square metres, the red dot design museum hosts the world’s largest temporary exhibition of design. This special exhibition of award-winning design will be held July 3-29, 2012. At the “Design on stage – winners red dot award: product design 2012,” enthusiasts can admire the latest trends up-close. Touching is explicitly requested. Visitors can experience the prize-winning design of Connexion from Elekta in the breathtaking atmosphere of the one-time boiler house of Zeche Zollverein, a former coalmine.

The red dot design award
The red dot design award originated in the 1950s and is given in three disciplines: the “red dot award for product design,” the “red dot award for communication design,” and the “red dot award for design concept.” In 2011 alone, more than 14,000 entries from over 70 countries were registered. The red dot award has established itself internationally as one of the most respected quality marks for outstanding design.

For further information please look at: www.red-dot.de/press and www.elekta.com/connexion.



About Elekta

Elekta is a human care company pioneering significant innovations and clinical solutions for treating cancer and brain disorders. The company develops sophisticated, state-of-the-art tools and treatment planning systems for radiation therapy, radiosurgery and brachytherapy, as well as workflow enhancing software systems across the spectrum of cancer care. Stretching the boundaries of science and technology, providing intelligent and resource-efficient solutions that offer confidence to both healthcare providers and patients, Elekta aims to improve, prolong and even save patient lives.

Today, Elekta solutions in oncology and neurosurgery are used in over 6,000 hospitals worldwide. Elekta employs around 3,300 employees globally. The corporate headquarters is located in Stockholm, Sweden, and the company is listed on the Nordic Exchange under the ticker EKTAb. Website: www.elekta.com.

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For further information, please contact

Stina Thorman, Vice President Corporate Communications, Elekta AB
Tel: +46 8 587 254 37
Email: stina.thorman@elekta.com
Time zone: CET: Central European Time

Michelle Lee Joiner, Director, Global Public Relations and Brand Management, Elekta
Tel: +1 770-670-2447
Email: michelle.joiner@elekta.com
Time zone: ET: Eastern Time