Elekta increases support/service infrastructure in a region that is rapidly acquiring advanced cancer management technologyMOSCOW, Russian Federation Russian Federation — Wednesday, July 27, 2011
To further develop the capabilities and cohesiveness of Elekta users in Eastern European countries, Elekta and its Russian distributor, MSM Medimpex, organized the first Eastern European Users Meeting, which convened in Moscow, June 24-25, at the Renaissance Moscow Monarch Centre Hotel. More than 80 customers from over 40 different centers in Russia, Belarus and the Ukraine participated in the gathering, which featured presentations and interactive discussions on a wide variety of technological and cancer management topics.
“Once a region reaches a ‘critical mass’ in acquisitions of our cancer management solutions, it becomes vital to build a stronger support network around them,” says Irina Sandin, Elekta Business Director for Eastern Europe. “That encompasses not only this important first users meeting, but also commitments to ensure our Eastern European customers are trained in the proper use of their equipment and that they receive ongoing clinical support. It also includes clinical collaborations, the establishment of helpdesks and reinforcement of our parts and service organizations.”
The energy level of Elekta’s first Eastern European Users Meeting was particularly high, as more than half of the participating centers had been awarded new equipment during the last two to three years through national programs designed to improve cancer care services to regional populations, Sandin adds.
“From the first presentation, the format of lively and open debate was set,” Prof. A.V.Boyko, Head of Radiation Therapy Division of Hertsen Oncology Institute (Moscow) says. “Presenters and attendees demonstrated significant improvements in clinical results, which were directly related to their use of modern radiation therapy equipment and techniques. The forum also presented an opportunity to discuss hot topics and share their experiences among their peers in a setting they rarely had up to this point.”
Among the significant outcomes of the conference was the establishment and new relations between business, science and medical representatives. For example, Elekta, MSM and another distributor agreed to organize and conduct specialized training courses for doctors and medical physicists, both in leading European clinics and in regional countries, provided in the residents’ languages. The group also planned to develop support services, such as remote consultations on treatment methods and treatment planning.
“The Elekta/MSM initiative on targeted training for clinical professionals will address a need in Russia to harmonize training to the standards of our leading universities,” says A.P. Chernyaev, Vice-Rector of Moscow State University, where the training center will be located.
In addition to user presentations, Elekta representatives gave three talks on the subjects of patient safety and quality assurance, new IGRT solutions with Clarity™ soft tissue visualization and updates to MOSAIQ® oncology information system.
Today, Elekta solutions in oncology and neurosurgery are used in over 6,000 hospitals worldwide. Elekta employs around 3,300 employees globally. The corporate headquarters is located in Stockholm, Sweden, and the company is listed on the Nordic Exchange under the ticker EKTAb. Website: www.elekta.com.
Stina Thorman, Vice President Corporate Communications, Elekta AB
Tel: +46 8 587 254 37
Time zone: CET: Central European Time
Michelle Lee Joiner, Director, Global Public Relations and Brand Management, Elekta
Tel: +1 770-670-2447
Time zone: ET: Eastern Time