Event to benefit Entertainment Industry Foundation (EIF) cancer programsAtlanta, GA United States — Wednesday, September 8, 2010
Elekta is one of the leading supporters of the Rocks Against Cancer benefit to take place September 16 at the Angel Orensanz Foundation for the Arts in New York City. Proceeds from the event will support EIF cancer programs, including Stand Up to Cancer (SU2C), an initiative created to speed the development and deployment of promising new therapies to improve and save patient lives. The celebrity chairperson of Rocks Against Cancer is actor John Lithgow.
“As a human care company, Elekta is honored to support Rocks Against Cancer,” says Jay Hoey, Executive Vice President of Elekta North America. “It is only through the medical community and philanthropic outreach that we can complete our mission, which is putting into the hands of healthcare professionals the tools they need to treat cancer and brain disorders, and to improve, prolong and save patient lives.”
The first and only freestanding cancer center of its kind in Manhattan, The Farber Center for Radiation Oncology, is hosting the event, as well as serving as a major sponsor.
“Rocks Against Cancer was put together with the same principles for why we started The Farber Center for Radiation Oncology on the most humanistic level,” says Leonard A. Farber, M.D., the Center’s Founder and Director. “It is about giving back to people and the community, and bringing cancer care to the next level. It is in harmony with Elekta’s philosophy, which emphasizes caring for the whole person, not just treating their disease. The most fundamental understanding of the preciousness of life is what has driven us to pursue our dream to help people with cancer—to help them live fuller lives while under our care and ideally once their disease is defeated.”
The fundraiser will feature a performance by Eclectic Method, featuring London natives Jonny Wilson, Ian Edgar and Geoff Gamlen, renowned for pioneering the emerging art of audio-visual mixing. The event also includes a silent auction of specially designed bracelets by jeweler to the stars, Stephen Webster. Net proceeds will benefit EIF’s cancer programs, including SU2C, Woman’s Cancer Research Fund, Brains on Bikes, Right Action for Women and the National Colorectal Research Alliance.
To view a video promoting Rocks Against Cancer, visit
Today, Elekta solutions in oncology and neurosurgery are used in over 6,000 hospitals worldwide. Elekta employs around 3,300 employees globally. The corporate headquarters is located in Stockholm, Sweden, and the company is listed on the Nordic Exchange under the ticker EKTAb. Website: www.elekta.com.
Stina Thorman, Vice President Corporate Communications, Elekta AB
Tel: +46 8 587 254 37
Time zone: CET: Central European Time
Michelle Lee Joiner, Director, Global Public Relations and Brand Management, Elekta
Tel: +1 770-670-2447
Time zone: ET: Eastern Time